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The "New" "Old Economy"
"We began to focus a lot less on manufacturing apparel and a lot more on building brands."

A short revealing comment from a century-old US apparel firm in North Carolina that applies very well to our "brave new world"; it tells you pretty much where the margins are and why the US should continue to run a trade deficit. This trend is best illustrated with the iPod from Apple (see "Who Captures Value in a Global Innovation System? The case of Apple's iPod" or "We Think, They Sweat").

 

 

Fortune, April 21, 2008-Eric Wiesman, CEO of VF

06.04.2008